The EVP Project

$6,990.00 AUD

Avoid wasting time making costly mistakes and deliver an EVP outcome that builds your professional reputation!

The EVP Project is a structured, step-by step program that saves you time by having everything you need to do to create an EVP that works – laid out for you to adapt and implement and presented by Margie Kwan, Employer Branding Coach.

You get every step of the EVP Development process broken down into bite sized, actionable modules that teach you why and how to do each step with easy to follow videos and supporting templates and guides. 

If EVP is something that you want to get done, but you don’t have the budget to hire an external agency or consultant, and you’re not confident to wing it on your own, save yourself from a bunch of headaches and signup now!

Optional add-ons will be available during checkout:

  • Add on Coaching Package: Lock in Six 1:1 coaching sessions with Margie
  • Add on Licenses: Grab 3 additional licenses for your team to access the program materials
SKU: EVPProject Categories: ,


Program Outline

Module 1: Plan and engage for success

Module 2: Research

Module 3: Data analysis and reporting

Module 4: Brand story architecture

Module 5: Creative Development

By the end of the program you will deliver:

  • Unique EVP statement and employment promise
  • EVP pillars by key talent segments
  • Proof points – a bank of messaging to draw upon time and again for multiple internal and external use cases – e.g. job ads, careers sites, LinkedIn In-mails, hiring campaigns as well as onboarding, leadership comms, learning and development programs
  • Employee testimonial story bank. Capture authentic testimonials so that your target talent takes notice
  • EVP report including employee experience gaps and brand misconceptions
  • Creative brief for employer brand development