Description
Program Outline
Module 1: Plan and engage for success
Module 2: Research
Module 3: Data analysis and reporting
Module 4: Brand story architecture
Module 5: Creative Development
By the end of the program you will deliver:
- Unique EVP statement and employment promise
- EVP pillars by key talent segments
- Proof points – a bank of messaging to draw upon time and again for multiple internal and external use cases – e.g. job ads, careers sites, LinkedIn In-mails, hiring campaigns as well as onboarding, leadership comms, learning and development programs
- Employee testimonial story bank. Capture authentic testimonials so that your target talent takes notice
- EVP report including employee experience gaps and brand misconceptions
- Creative brief for employer brand development